Facebook Marketing Software: 4 Features of Facebook Ads that must be Considered

Facebook is the boon for this digital era marketer who want to get a hype for business. There are many tools and features of facebook available for digital advertisers. With all these features, they can really see a slope in their graph. There are some facebook marketing software available online that can make their efforts easier. They can automate their campaigns with the advanced features.

Yet, when you are ignoring some important elements of facebook ads, there is no point of using any special tools. Here in this article, we are describing four features of facebook ads that must be considered.

 

1 Custom Audience:

The custom audience is nothing but the audience whose data you list on facebook. If you have the email ids, phone numbers, or facebook ids of your previous users, it is better to create a custom audience list on facebook. So that, you can make your ads reaching those people whenever they are on facebook.

This is the known fact that it is easier to sell to the existing users than to the new customers. So, you can leverage this fact with the help of the custom audience feature. You can use the facebook automation software that can automatically upload the user data.

 

2 Lookalike Audience:

You might not have a great list of custom audience. So, you need to search for lookalike audience. That means users who are more likely to be your customers. Facebook can search for the users based on your inputs. You can make this on the facebook ad manager tool. You can also use the facebook automation tools which can save the data of the lookalike users.

 

3 Audience Insights:

With the previous two features, you can leverage your custom audience. What if you have no such custom audience?

For this question, facebook has a solution. You can search for your users. For that, you have to know the personas of your audience. To help with this, we can use the Audience Insights feature. You can give inputs to facebook so that, it can fetch a list of such users. To get a better idea of your users, you can also see the user personas of your competitors and other businesses of your kind.

With this feature, you can reach the right people.

 

4 Facebook Lead Ads:

When users find your ad on their facebook wall and like to get the offer, they have to click through the landing page. This process makes so many users indifferent to the ads. As a solution, you can use the facebook lead ads. With this, your users can submit their data on the facebook itself. For this, you have to create an opt-in form on the facebook ads manager.

 

Conclusion:

These are the features that every marketer should consider on facebook ads. You have to make better strategies for your business. Use of a facebook marketing software along with these features can give you better results.